Copywriting

2020

The constant evolution of technology in the digital age has significantly shaped our behaviour and consumption patterns. Since the introduction of smartphones, fewer people print out their photos nowadays. For this project, I was tasked with crafting copy to persuade today’s youths about the value of a printed image. The product I chose was Fujifilm’s Instax Mini LiPlay, a hybrid instant camera that functions as both a camera and a photo printer, with the added feature of recording sounds.