Creative Concept & Copywriting

2024

For this project, my team and I were tasked with developing a creative concept, design, and copywriting for Gojek Singapore, while ensuring that our design adheres to Gojek’s brand guidelines.

Going Places highlights the simplicity of Gojek. Unlike its competitors, who offer a variety of services beyond ride-hailing, Gojek Singapore focuses solely on providing ride-hailing services through a straightforward app interface.

Targeted at ambitious millennials who frequently use ride-hailing services, Going Places positions Gojek as a reliable partner in their journey towards success by providing simple and convenient rides amid the hustle and bustle of daily life, portraying Gojek as a catalyst for progress and accomplishment.